Business Model Patterns of B2B Mass Customizers: The Case of German Textile SMEs

Tim Mosig, Leontin Karl Grafmüller, Claudia Lehmann

99-110

Abstract Views: 930 | PDF Downloads: 0

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Open Innovation in Developing Regions: An Empirical Analysis across Manufacturing Companies

Bojan Lalić, Nenad Medić, Milan Delić, Nemanja Tasić, Uglješa Marjanović

111-120

Abstract Views: 1,237 | PDF Downloads: 0

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Designing Customer Co-Creation: Business Models and Co-Design Activities

Paul Christoph Gembarski, Roland Lachmayer

121-130

Abstract Views: 1,270 | PDF Downloads: 0

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Managing Customer Touchpoints and Customer Satisfaction in B2B Mass Customization: A Case Study

Thomas Aichner, Benjamin Gruber

131-140

Abstract Views: 1,278 | PDF Downloads: 0

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The Effect of Co-Created Advertisements in Comparison to Firm-Generated Ads: the Moderating Role of Source Disclosure on Viewers’ ad and Brand Evaluation

Marcel Weber, Julia Heinze

141-156

Abstract Views: 482 | PDF Downloads: 0

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How to Identify Possible Applications of Product Configuration Systems in Engineer-to-Order Companies

Katrin Kristjansdottir, Sara Shafiee, Lars Hvam

157-165

Abstract Views: 747 | PDF Downloads: 0

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Automatic Identification of Similarities Across Products to Improve the Configuration Process in ETO Companies

Sara Shafiee, Katrin Kristjansdottir, Lars Hvam

167-176

Abstract Views: 807 | PDF Downloads: 0

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Synergic Effects of Sales-Configurator Capabilities on Consumer-Perceived Benefits of Mass-Customized Products

Enrico Sandrin

177-188

Abstract Views: 602 | PDF Downloads: 0

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Lean Product Development Implementation Approach: Empirical Evidence from Indian Lean Manufacturers

Stefano Biazzo, Roberto Panizzolo, Amol Gore

189-201

Abstract Views: 1,111 | PDF Downloads: 0

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