International Journal of Industrial Engineering and Management

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Vol. 8 No. 3 (2017)
Original Research Article

Business Model Patterns of B2B Mass Customizers: The Case of German Textile SMEs

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  • Tim Mosig,
  • Leontin Karl Grafmüller,
  • Claudia Lehmann
Tim Mosig
HHL Leipzig Graduate School of Management, Center for Leading Innovation & Cooperation
Bio
Leontin Karl Grafmüller
HHL Leipzig Graduate School of Management, Center for Leading Innovation & Cooperation
Bio
Claudia Lehmann
HHL Leipzig Graduate School of Management, Center for Leading Innovation & Cooperation
Bio
DOI: https://doi.org/10.24867/IJIEM-2017-3-111

Published 2017-09-30

abstract views: 49 // FULL TEXT ARTICLE (PDF): 0


Keywords

  • Business Models,
  • B2B,
  • Mass Customization

How to Cite

Mosig, T., Grafmüller, L. K., & Lehmann, C. (2017). Business Model Patterns of B2B Mass Customizers: The Case of German Textile SMEs. International Journal of Industrial Engineering and Management, 8(3), 99–110. https://doi.org/10.24867/IJIEM-2017-3-111

Copyright (c) 2023 International Journal of Industrial Engineering and Management

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The mass customization (MC) business model has gained wide recognition in practice. In theory, the topic was considered on a rather general level or focused on the B2C segment. However, there is littleresearch on business models in B2B markets. Particularly for specialized SMEs in high-wage countries, MC seems highly promising due to its efficiencies. The textile industry represents an example for narrow-specialized SMEs, especially focusing on the German market. The data we collected during 29 on-site visits through 33 interviews allowed us to map the three most common business model patterns of this industry regarding their characteristics in the B2B domain.

 

Article history: Received (02.10.2017); Revised (26.10.2017); Accepted (09.11.2017)

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FULL TEXT ARTICLE (PDF)