The Impact of Perceived Advertising Creativityon Behavioural Intentions and Quality Perceptions in Mass Customization

Thomas Aichner, Abdel Monim Shaltoni

131-138

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Users’ Social-interaction Needs While Shopping via Online Sales Configurators

Chiara Grosso, Cipriano Forza

139-154

Abstract Views: 837 | PDF Downloads: 0

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Further Empowering Variant Tables for Mass Customization

Albert Haag, Laura Haag

155-170

Abstract Views: 514 | PDF Downloads: 0

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Environmental Sustainabilityin the Context of Mass Personalisation – Quantification of the Carbon Footprint with Life Cycle Assessment

Ann-Kathrin Briem, Thomas Betten, Michael Held, Daniel Wehner, Michael Baumann

171-180

Abstract Views: 692 | PDF Downloads: 0

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“Why Do We Not Buy Mass Customised Products?” – An Investigation of Consumer Purchase Intention of Mass Customised Products

Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko

181-190

Abstract Views: 524 | PDF Downloads: 0

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The Mixed Reality Toolkit as the Next Step in the Mass Customization Co-Design Experience

Frances Turner, Ian Welch

191-199

Abstract Views: 626 | PDF Downloads: 0

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