The Zero Moment of Truth in Mass Customization

Thomas Aichner

173-178

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The Usage of Social Media Applications in Product Configurators

Paul Blazek, Monika Kolb, Martina Partl, Clarissa Streichsbier

179-183

Abstract Views: 474 | PDF Downloads: 0

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Production System Concept for Implementing Mass Customization Strategy in Furniture Industry

Svetoslav Dimkow

185-194

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Improving Tourism Package Configuration in Web Environment

Igor Fuerstner, Atila Nadj

195-203

Abstract Views: 650 | PDF Downloads: 0

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A Model for Evaluating the Solution Space of Mass Customization Toolkits

Guido Hermans

205-214

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A Collaborative Mass Customization Design Project on Electronic Consumer Goods

Sultan Kaygın Sel, Owain Pedgley

215-221

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Utilization of Design Configurators in Order Engineering

Marko Mäkipää, Pasi Paunu, Timo Ingalsuo

223-231

Abstract Views: 939 | PDF Downloads: 0

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Digital Innovation in Fashion - How to 'Capture' the User Experience in 3D Body Scanning

Fanke Peng, David Sweeney, Philip Delamore

233-240

Abstract Views: 464 | PDF Downloads: 0

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Engaging Mass Customization Customers beyond Product Configuration: Opportunities from the Open Innovation Field

Martin Stoetzel

241-251

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Implementation of Mass Customization Tools in Small and Medium Enterprises

Teodora Stojanova, Nikola Suzic, Anja Orcik

253-260

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