An Empirical Study of the External Environmental Factors Influencing the Degree of Product Customization

Enrico Sandrin

135-142

Abstract Views: 1,134 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)

Designing Business Models for Sustainable Mass Customization: A Framework Proposal

Maike Hora, Stephan Hankammer, Luca Canetta, Sultan Kaygın Sel, Shirin Gomez, Stefan Gahrens

143-152

Abstract Views: 1,140 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)

Gender Differences in Online Mass Customization: An Empirical Consumer Study Which Considers Gift-Giving

Dominik Walcher, Michael Leube, Paul Blazek

153-158

Abstract Views: 631 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)

Cross-cultural Comparison on Customers Preference for Configurators in China and Germany

Ning Wang, Kanliang Wang

159-168

Abstract Views: 854 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)

To Communicate Co-Creation or Not? Examining the Effects on Brand and Product Perception

Marcel Weber, Rens Gruppelaar, Sjoerd Oosterhof

169-181

Abstract Views: 750 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)

Customer Perceived Value for Self-designed Personalised Products Made Using Additive Manufacturing

Syahibudil Ikhwan Abdul Kudus, R. Ian Campbell, Richard Bibb

183-193

Abstract Views: 1,008 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)

Finding Suitable Amount of Variety for Product Platforms

Slavomir Bednar, Vladimir Modrak

195-203

Abstract Views: 635 | PDF Downloads: 0

FULL TEXT ARTICLE (PDF)