International Journal of Industrial Engineering and Management

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Vol. 16 No. 1 (2025)
Original Research Article

Digital servitization business typologies in the manufacturing sector

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  • Veronica Arioli ,
  • Giuditta Pezzotta ,
  • David Romero ,
  • Federico Adrodegari ,
  • Roberto Sala ,
  • Mario Rapaccini ,
  • Nicola Saccani ,
  • Ugljesa Marjanovic ,
  • Slavko Rakic ,
  • Shaun West ,
  • Oliver Stoll ,
  • Stefan Wiesner ,
  • Marco Bertoni ,
  • Urko Lopez Odriozola ,
  • Fabiana Pirola ,
  • Paolo Gaiardelli
Veronica Arioli
https://orcid.org/0000-0001-8013-6597 (unauthenticated) University of Bergamo, Department of Management, Information and Production Engineering, Dalmine, Italy
Giuditta Pezzotta
https://orcid.org/0000-0001-7983-8356 (unauthenticated) Department of Management, Information and Production Engineering, University of Bergamo, BG, Dalmine, Italy
David Romero
https://orcid.org/0000-0003-3610-0751 (unauthenticated) Tecnológico de Monterrey, Mexico City, Mexico
Federico Adrodegari
https://orcid.org/0000-0001-7939-4150 (unauthenticated) Department of Industrial and Mechanical Engineering, University of Brescia, Brescia, Italy
Roberto Sala
https://orcid.org/0000-0001-7671-6927 (unauthenticated) Department of Management, Information and Production Engineering, University of Bergamo, BG, Dalmine, Italy
Mario Rapaccini
https://orcid.org/0000-0003-4499-0627 (unauthenticated) Department of Industrial Engineering, University of Florence, Florence, Italy
Nicola Saccani
https://orcid.org/0000-0002-4603-5060 (unauthenticated) Department of Industrial and Mechanical Engineering, University of Brescia, Brescia, Italy
Ugljesa Marjanovic
https://orcid.org/0000-0002-8389-6927 (unauthenticated) University of Novi Sad, Faculty of Technical Sciences, Novi Sad, Serbia
Slavko Rakic
https://orcid.org/0000-0002-9021-8585 (unauthenticated) University of Novi Sad, Faculty of Technical Sciences, Novi Sad, Serbia
Shaun West
https://orcid.org/0000-0002-8042-1459 (unauthenticated) Lucerne University of Applied Sciences and Arts, School of Engineering & Architecture, Lucerne, Switzerland
Oliver Stoll
https://orcid.org/0000-0002-1918-3842 (unauthenticated) Lucerne University of Applied Sciences and Arts, School of Engineering & Architecture, Lucerne, Switzerland
Stefan Wiesner
https://orcid.org/0000-0002-5073-6927 (unauthenticated) BIBA - Bremer Institut für Produktion und Logistik GmbH, Bremen, Germany
Marco Bertoni
https://orcid.org/0000-0002-5076-3300 (unauthenticated) Blekinge Institute of Technology, Karlskrona, Sweden
Urko Lopez Odriozola
https://orcid.org/0000-0003-3577-2118 (unauthenticated) Mondragon University, Gipuzkoa, Spain
Fabiana Pirola
https://orcid.org/0000-0003-4633-7568 (unauthenticated) Department of Management, Information and Production Engineering, University of Bergamo, BG, Dalmine, Italy
Paolo Gaiardelli
https://orcid.org/0000-0002-2207-3628 (unauthenticated) Department of Management, Information and Production Engineering, University of Bergamo, BG, Dalmine, Italy

Published 2025-03-01

Keywords

  • Servitization,
  • Digitalization,
  • Digital Servitization,
  • Manufacturing,
  • European Manufacturing Survey

Copyright (c) 2025 International Journal of Industrial Engineering and Management

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Manufacturing companies undergo a transformative journey in digital servitization, necessitating strategic, tactical, and operational shifts. The existing literature outlines the best practices on this process and examines challenges and opportunities through qualitative empirical evidence. We enrich the investigation through a quantitative explanatory research approach, employing a survey targeting manufacturing companies from multiple countries. Analyzing the responses using cluster analysis, we found three business typologies with specific behaviors related to digital servitization: digital experimentalists, strategic pioneers, and digital servitization novices. This research contributes valuable insights into the varied behaviors adopted by manufacturing firms in navigating the digital servitization landscape.

Article history: Received (September 19, 2024); Revised (November 27, 2024); Accepted (January 8, 2025); Published online (January 27, 2025)

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