An Empirical Study of the External Environmental Factors Influencing the Degree of Product Customization

Enrico Sandrin

135-142

Abstract Views: 1,133 | PDF Downloads: 0

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Designing Business Models for Sustainable Mass Customization: A Framework Proposal

Maike Hora, Stephan Hankammer, Luca Canetta, Sultan Kaygın Sel, Shirin Gomez, Stefan Gahrens

143-152

Abstract Views: 1,140 | PDF Downloads: 0

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Gender Differences in Online Mass Customization: An Empirical Consumer Study Which Considers Gift-Giving

Dominik Walcher, Michael Leube, Paul Blazek

153-158

Abstract Views: 631 | PDF Downloads: 0

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Cross-cultural Comparison on Customers Preference for Configurators in China and Germany

Ning Wang, Kanliang Wang

159-168

Abstract Views: 854 | PDF Downloads: 0

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To Communicate Co-Creation or Not? Examining the Effects on Brand and Product Perception

Marcel Weber, Rens Gruppelaar, Sjoerd Oosterhof

169-181

Abstract Views: 749 | PDF Downloads: 0

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Customer Perceived Value for Self-designed Personalised Products Made Using Additive Manufacturing

Syahibudil Ikhwan Abdul Kudus, R. Ian Campbell, Richard Bibb

183-193

Abstract Views: 1,008 | PDF Downloads: 0

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Finding Suitable Amount of Variety for Product Platforms

Slavomir Bednar, Vladimir Modrak

195-203

Abstract Views: 632 | PDF Downloads: 0

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