International Journal of Industrial Engineering and Management

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Vol. 6 No. 4 (2015)
Original Research Article

Implementation of the Balanced Scorecard as an Instrument of Strategic Contolling in the Brewing Industry

Dalibor Jeličić
Carlsberg Srbija d.o.o.
Bio
Ranko Bojanić
University of Novi Sad, Faculty of Technical Sciences
Bio

Published 2015-12-30

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Keywords

  • Strategy,
  • objectives,
  • performance,
  • success rate

How to Cite

Jeličić, D., & Bojanić, R. (2015). Implementation of the Balanced Scorecard as an Instrument of Strategic Contolling in the Brewing Industry. International Journal of Industrial Engineering and Management, 6(4), 191–198. https://doi.org/10.24867/IJIEM-2015-4-122

Abstract

Companies, nowadays, face numerous obstacles when it comes to developing a success-measuring system, which would actually monitor the right things and balance the financial figures with the drivers of future performance, simultaneously directing energy of intangible assets and helping organizations implement strategies. Balanced Scorecard is a tool that meets the set requirements, because in its basis it combines a communication tool, a measuring system and a strategic management system. This is a carefully selectedset of measures obtained from an organization’s strategy which can be quantified. The selected measures may be used in order to present results and performance drivers to employees and external stakeholders. Using these, organizations can achieve their mission and strategic objectives.

 

Article history: Received (18.10.2015); Revised (27.11.2015); Accepted (03.12.2015)  

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