Unlocking Innovation Value to Fuel Competitive Advantage: The Innovation Pivot Canvas
Isabel García Gutiérrez- Javier Martínez Borreguero
Published 2026-06-12
abstract views: 5 // FULL TEXT ARTICLE (PDF): 0
Keywords
- business model innovation,
- Entrepreneurship,
- innovation pivot,
- competitive advantage,
- business strategy design
How to Cite
Copyright (c) 2026 International Journal of Industrial Engineering and Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Business model innovation is widely recognized as critical for enhancing competitive advantage. Within managerial practice, Lean methodologies and the Business model canvas are widely adopted for model design; however, the success of a new venture often hinges on the ability to integrate short-term viability with long-term sustainability and scalability. To address this gap, we present the Innovation Pivot Canvas, an agile strategic analysis tool and step-by-step methodology designed to assist the process of building a strategy to unlock the innovation’s market value. Having been extensively validated across numerous entrepreneurial settings, the tool’s efficacy is further demonstrated in this paper through a detailed case study involving the strategic redesign of a technology-intensive startup.
Article history: Received (July 26, 2025); Revised (March 12, 2026); Accepted (April 20, 2026); Published online (June 12, 2026)
