International Journal of Industrial Engineering and Management

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Vol. 1 No. 3 (2010)
Original Research Article

Modeling Concepts for Choice Navigation of Mass Customized Solutions

Mikko Heiskala
Aalto University, School of Science and Technology
Bio
Juha Tiihonen
Aalto University, School of Science and Technology
Bio
Matti Sievänen
Tampere University of Technology, CMC/Industrial Management
Bio
Kaija-Stiina Paloheimo
Aalto University, School of Science and Technology
Bio

Published 2010-09-30

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Keywords

  • Mass Customization,
  • Services,
  • Modelling

How to Cite

Heiskala, M., Tiihonen, J., Sievänen, M., & Paloheimo, K.-S. (2010). Modeling Concepts for Choice Navigation of Mass Customized Solutions. International Journal of Industrial Engineering and Management, 1(3), 97–103. https://doi.org/10.24867/IJIEM-2010-3-012

Abstract

Customers want individualized solutions regardless of whether the solutions comprise products, services, or any combination of them. Choice navigation support is a key capability for a company offering such mass customized solutions. We seek to identify modelling concepts for supporting choice navigation. Our findings draw from our case experiences in seven companies and scientific literature. We propose concepts such as bundles, explicit customer needs and characteristics affecting determination of the optimal solution, and high-level service co-creation process. These concepts partly extend physical product configuration conceptual models, providing a good basis for improving choice navigation support for solutions.

 

Article history: Received (25.07.2010); Revised (27.09.2010); Accepted (03.10.2010)  

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