International Journal of Industrial Engineering and Management

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Vol. 1 No. 3 (2010)
Original Research Article

The Implementation af an Organizational Innovation: Examples of Mass Customizing Firms of the Capital Goods Industry

Hendrik Kohl
University of Marburg, Department of Geography
Bio
Heiner Depner
RKW Centre for Productivity and Innovation
Bio

Published 2010-09-30

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Keywords

  • capital goods industry,
  • mass customization,
  • organizational innovation

How to Cite

Kohl, H., & Depner, H. (2010). The Implementation af an Organizational Innovation: Examples of Mass Customizing Firms of the Capital Goods Industry. International Journal of Industrial Engineering and Management, 1(3), 85–95. https://doi.org/10.24867/IJIEM-2010-3-011

Abstract

Mass customization can be viewed as an organizational innovation, because a realization of the strategy requests a restructuring of structures and processes in a firm. The implementation of an organizational innovation is a far more complex process compared to the one of a technological innovation. Thus, it is supposed that firms implementing an organizational innovation are heavily dependent on the acquisition of external knowledge. This paper analyses – based on German case studies – how firms of the capital goods industry proceed when introducing a mass customization strategy. At the centre of consideration are answers to the questions what kind of knowledge the firms need for the implementation, how much they depend on external knowledge and whether social, organizational or spatial proximity between the actors in the innovation process is relevant for the knowledge exchange.

 

Article history: Received (22.06.2010); Revised (27.09.2010); Accepted (08.10.2010)  

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