1.
Weber M, Gruppelaar R, Oosterhof S. To Communicate Co-Creation or Not? Examining the Effects on Brand and Product Perception. Int J Ind Eng Manag [Internet]. 2016 Dec. 30 [cited 2024 Oct. 6];7(4):169-81. Available from: https://ijiemjournal.uns.ac.rs/index.php/ijiem/article/view/207