AICHNER, T. The Zero Moment of Truth in Mass Customization. International Journal of Industrial Engineering and Management, [S. l.], v. 3, n. 4, p. 173–178, 2012. DOI: 10.24867/IJIEM-2012-4-121. Disponível em: https://ijiemjournal.uns.ac.rs/index.php/ijiem/article/view/314. Acesso em: 22 jul. 2024.