WEBER, M.; HEINZE, J. The Effect of Co-Created Advertisements in Comparison to Firm-Generated Ads: the Moderating Role of Source Disclosure on Viewers’ ad and Brand Evaluation. International Journal of Industrial Engineering and Management, [S. l.], v. 8, n. 3, p. 141–156, 2017. DOI: 10.24867/IJIEM-2017-3-115. Disponível em: https://ijiemjournal.uns.ac.rs/index.php/ijiem/article/view/188. Acesso em: 22 nov. 2024.