Customer Perceived Value for Self-designed Personalised Products Made Using Additive Manufacturing

Syahibudil Ikhwan Abdul Kudus, R. Ian Campbell, Richard Bibb

As end-users become more involved in personalising designs, Additive Manufacturing (AM also known as 3D printing) has become an enabler to deliver this service through the manipulation of three-dimensional designs using easy-to-use design toolkits. Consequently, end-users are able to fabricate their personalised designs through various types of AM systems. This study employs an experimental method to investigate end-users’ reflections on the value of 3D Printed personalised product designs based on Product Value and Experiential Value. The results suggest that end-users gave higher value to all measurements for the 3D printed personalised products. This indicates that 3D printed personalised products have increased perceived value when compared to standard mass-production counterparts.

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