Implementation of the Balanced Scorecard as an Instrument of Strategic Contolling in the Brewing Industry (pp. 191-198)

Dalibor Jeličić, Ranko Bojanić
Companies, nowadays, face numerous obstacles when it comes to developing a success-measuring system, which would actually monitor the right things and balance the financial figures with the drivers of future performance, simultaneously directing energy of intangible assets and helping organizations implement strategies. Balanced Scorecard is a tool that meets the set requirements, because in its basis it combines a communication tool, a measuring system and a strategic management system. This is a carefully selected set of measures obtained from an organization’s strategy which can be quantified. The selected measures may be used in order to present results and performance drivers to employees and external stakeholders. Using these, organizations can achieve their mission and strategic objectives.

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